SHAPA are the UK's leading specialist association for the solids handling and processing industry

All our members are established specialists within their fields, and have the experience and commercial standing to provide quality, cost-effective solutions for all aspects of mechanisation for bulk materials handling and storage, conveyors, dust collection and control, instrumentation, mixers, big bag handling, sampling systems, sieves, valves and weighing systems and equipment.

Digital Marketing Workshop 10th October 2023

We are delighted to welcome back Ben Wood and his team from Hallam to run our successful Digital Marketing Workshop which this year will be held for the 15th consecutive year at the Hilton Hotel East Midlands just off the M1 at Junction 24 on Tuesday the 10th October  

 The subject areas will include the following key topics and the opportunity to explore your own areas of concern.

Key trends in digital marketingDigital Marketing

AI and automation
Privacy-first marketing
Attribution and measurement

AI for digital marketing

Tools, opportunities, and limitations
What human skills are required now and in the future
What are the practical applications of AI?

 Analytics and latest developments with GA4

how can we use it and interact with it?
High-level overview of web analytics and the latest on GA4


what’s the latest on regulation

Assessing your current marketing challenges

Account based Marketing

What is it and how can we use it?
B2B focus.
How sales and marketing can work together via ABM
How can you better understand target lists?

Overcoming future challenges

Future of search

SGE (Google updates) and perspectives
What's the latest with Google?
organic search strategy - what is it?


The course as always is designed for anyone involved in driving your business forward allowing you to take away valuable information and tips to use in your business.

To reserve your place on the above course just complete the attached booking form and email it to

 For more information please download the event details and booking form or email



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